Gentleman Adventurer

Article by Enrico Martinelli appeared in the magazine ARS SUTORIA
(Ars 358 - Oct 09)

Gentleman adventurer
QUALITY, SOLID VALUES AND NEW TECHNOLOGY BEHIND THE SUCCESS OF THE FRENCH BRAND PETER BLADE


Peter Blade is the brand of modern aristocracy, a blend of English and Italian culture, born and still based in France. The motto of this brand, that has known some ups and downs, continues to be "Learn, serve and construct". A point of view and an entrepreneurial philosophy built on such key values as respect, service, family and team spirit.
Already in 2000 the team that works behind the Peter Blade label foresaw that the world would suffer more than one crisis and that the global market, like economic and social systems, would change radically.
So the firm's policy was to tackle the 21st century with every instrument at its disposal. Three fundamental principles have guided the strategies of Peter Blade. Putting virtual commerce at the service of traditional business to therefore find a marketing formula that combines direct human contact with the new technologies. Through the latter offering better customer service, while thanks to the established network of retailers retaining those warm and kindly human relations which everybody needs. Offering consumers products of extremely high quality. A quality obtained by careful attention to design of the shoes and to the choice of materials. Quality that for Peter Blade also includes everything to do with the product and to customer service: reception, attention, advice, transparency, speed... Then arriving at the right price, with a fair recompense for all those involved also in distribution and retail sales.
Using consumption at the service of humanity. Peter Blade and all those who back the firm's philosophy feel it is their mission to hand on to youngsters, children in the poorest countries and those underpriviliged in developing ones, a certain type of education that can enable them to build a better future. Therefore Peter Blade, under the umbrella of the Lions Club of Domont, participates in various initiatives in Africa and other areas which offer mutual aid and support for the younger generations.
Therefore Peter Blade footwear in fact represents not only shoes of excellent workmanship but also an actual philosophy and way of life.

E.M.